What I do? and Why I do it?

This post might help you understand my philosophy. Hopefully it will help you in your life and answer questions that you are seeking answers to.

What is my business philosophy?

As someone who considers himself a spiritual person, I want one thing in my life: love. My whole life is about love. What does it have to do with business, one might ask? Everything!!! The perfect model of a business in my opinion is when someone does what they absolutely love and cannot see themselves doing anything else.

Most people would agree with me, but there are two pieces of the puzzle missing. Doing what you love is great if you have clients. But what if you don’t have clients or don’t have enough clients to generate enough income to pay your bills? Then your dream business turns into stress that causes you pain and doesn’t produce love. So the second part of a successful business is having clients who love what you offer. That is a bit more complicated to achieve, but there is plenty of information online today that deals exactly with that issue.

Now if we find what we love to do, and finally have clients who love our products/services, what else is there? It seems like we are all set. But there is one more crucial piece to the puzzle, without which the business will go under before you know it. You have to love your clients. They are the link between you and the world. Do not look at clients as “end users.” They are your sales and marketing people who not only buy your products but also will build your business. Everyone knows that the best clients in business are referrals, not only referrals but referrals who will bring more referrals and so on and so on.

So why do I do what I do?

Because I do not have a choice. I did not pick this business; it picked me.

I had my first business at the age of 14. By the time I was 17, I was already helping others generate income to feed their families. Everyone who ever came across my path wanted to go into business with me, or at least asked me advice about business. Thirty years later, nothing has changed. People still come to me and ask what they need to do to improve their business. I know only four things: spirituality, sales, business, and psychology. So it is very clear that I did not have a choice about what to do. I love it and that’s the only thing I know. I do not do it for the money or fame. In reality I have done it for free at least five times more than for a fee. Just like my parents, it was given to me by God, and is going to be part of my life until end of my days.

Alex Moses
Awakening Guide