When Doing What You Love Is Not Enough

Since I was a little boy, I have been told, “Find what you love to do, and you will never have to work for the rest of your life.” After 30 years of business experience, I know now that it cannot be any further from the truth.

Do you have to love what you do? Absolutely!
Is it enough to be happy? Yes, in one case only: if that’s all you do!
What I mean is this: In business, performing the work that you love is only 20%, and 80% is about building the business, the part that people hate.

In order to be a successful, and most importantly, to be happy in your business you need to LOVE all 5 aspects of it.

  1. Client Development
  2. Marketing
  3. Clients
  4. Building Strategic Partnerships
  5. And, of course, What you Do

Client development, marketing, and building strategic business partnerships take about 80% of the time. The good news is that loving your clients takes no time at all, but do you have to love your clients. Yes, you do. They the ones who pay your bills, and that’s why client development is a very important part of a business.

It is essential to make sure you chose the right clients, not the ones who will drive you crazy, or who will try to teach you, even if they have no clue or any experience with what they talking about. Client development is one the most overlooked parts of a business. Overlooking it may destroy a business in the critical first five years, no matter whether the business men/women love what they do and are great at it or not.

It seems that everyone says marketing is the most important part of a business. In my experience, it is the least important, in the last place. Let’s review the hierarchy of importance from my perspective.

  1. Client Development
  2. Loving Your Clients
  3. Loving What You Do
  4. Building Strategic Partnership
  5. Marketing

Now that we covered the first three, let’s talk about “Building Strategic Partnerships.” It is not the most important, but it is a very helpful tool to get new clients. What do I mean by “Building Strategic Partnerships”? You need to find businesses in the same industry, where you share the same clients, but have different niches, so you can build relationships with them in order to cross refer clients. It is that simple. The more partnerships you have, the more referrals you will receive.

And now the last one: Marketing, derived from the word market. You have to market your service, or, in other words, let people know about yourself, how you are different, and what your pluses and minuses are. It is very important to give people information about what you can and what you cannot do for them. If you do it properly, you will save a lot of time not dealing with the wrong kind of clients and gaining respect from the right ones.

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Love, Health, and Wealth.

Alex Moses
Awakened Business Coach



5 thoughts on “When Doing What You Love Is Not Enough

  1. Yeah, you’re talking to me. I love writing; two screenplays, two novels. No money. I’ve never been good at all the other items in your list. I get plenty of ideas writing, but, well, it’s like if I yank on a bolt and it won’t turn, I’m out of ideas. Sounds stupid, but I’ve never been able to get past the first swing. “I flipped the switch on the ‘Open’ sign, but it didn’t come on. Well, I guess that’s that.” Not that I don’t want to do more; I just can’t see past the initial thing.

    So now you have an interesting anecdote to tell a client or a seminar. “I once got a note from this schlep who just couldn’t figure it out. Don’t be like HIM!” :)

    1. I might surprise you with my answer: You are in 99% population of USA. Thats the reason I do what I do because there is a huge need for information that will help people, instead of get them more confused, and in some cases wasting their whole life doing what they love and still being miserable at same time… FYI I am for hire :)
      I do not do seminars or mass training, I work with people one on one, there is no money in it, I know, but this is what I love to do and as long as my bills paid doing what I love, I am willing to do it, till end of my days.

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